Protect local specialties, improve product value

Thứ ba - 07/05/2019 20:38 221 0

Phu Yen has 11 agricultural, forestry and fishery products protected bythe National Office of Intellectual Property (Ministry of Science andTechnology). This is an important platform to enhance product value, as well asexpand markets, bring products to spread further.

Ocean tuna is one of the specialties that Phu Yen province chooses to build and develop brands

Song Cau TownFarmers' Association is the owner of the Quan De Wine Collective Trademark. In2014, Department of Science and Technology carried out legal procedures tosubmit to the National Office of Intellectual Property to be granted aprotection title for the Quan De Wine Collective Trademark. By 2015, theprotection title was valid and 4 households in Song Cau Town were allowed touse this trademark. In 2017, Mr. Vo Truong Son asked to use the trademark whilethe previous 4 households could not bring the use of this trademark into play,so they did not use it.

“Recently,Mr. Son was supported by the Department of Industry and Trade of 30 million VNDto redo the bottle design and equipped with a capping machine. Thanks to theprotection brand, Quan De wine product is increasingly improved in quality anddesign, known by the market inside and outside the province with higher sellingprice and purchasing power is also higher than before”, Mr. Vo Tan Si, ViceChairman of Song Cau Town Farmers Association said.

Recognizingthe importance of protecting local specialties, Phu Yen has been focusing onpromoting the strengths of each region, thereby selecting specialties to buildand develop brands, such as: Dong Din pinch, Quan De wine, Phu Yen fish sauce,Phu Yen ocean tuna, Phu Yen rice paper, O Loan blood cockle, Hoa Da rice paper,Dong Binh rice paper, Ganh Do fish sauce, Tuyet Diem salt ... In addition, theprovince is continuing to establish a certified trademark of Son Thanh Pepperfor pepper products of Tay Hoa district and Phu Yen's brand of a sunny cow ...

Mr. Pham VanKhai, owner of Tan Lap fish sauce base, shared: “Long ago until now, Song CauTown is famous for fish sauce and this product is bought by many customers inthe north – south cars stop to buy. However, it is not until the successfulprotection of the Collective Brand of Phu Yen fish sauce, the new producttouches the psychology of nationwide consumers and increases the competitivenessin the market.
In the trendof specialties are everywhere we go like today, branding is extremely necessaryand urgent for people to create, conserve and develop the value of specificproducts, helping local products have competitive strengths and have a footholdin the market.

In order todo that, those who directly make products must have knowledge of agriculture,farming processes, breeding, production, preservation, product marketing, salesmanagement, and applying scientific and technological advances to production...
According toMr. Le Van Cuu, Director of Department of Science and Technology to develop thebrand for local specialties, the department is currently conducting propagandaand mobilizing people in regions with specialties to actively participate inthe associations, associations and trade villages to work together to build,develop and protect traditional specialties.

In addition, thelocal government where specialties should have policies to encourage andsupport people to produce and process specialties in accordance with tradition.More importantly, the owners of collective marks and certification marks; Themanager of a geographical indication must conduct good management of the directproducers when registering the intellectual property and strictly handle theviolations of taking advantage of the specialties’ reputation for cheating...

Source:Phu Yen Newspaper
Translatedby HAI LOAN

Từ khóa: Protect local specialties, improve product value